Wayne State University makes headlines, contributes expertise to … – Wayne State University

Nearly 1,500 stories featuring or mentioning WSU captured in 2022 by media outlets around the globe
The 2022 news cycle was dominated by stories related to the lingering effects of the COVID-19 pandemic — from the Omicron variant and vaccine boosters to ongoing supply chain disruptions and inflation — and the gradual return to normalcy and social gatherings. Other headlines revolved around a tumultuous political climate and the midterm elections, international conflicts and acts of domestic violence, mental health concerns, labor movements, and civil unrest marked by demonstrations and protests across the nation.
On campus, headlines were happier as the WSU community navigated a hybrid environment and celebrated a return to many campus traditions while graduation rates continued to soar through continued student success initiatives. WSU welcomed new leadership and looked ahead with its next strategic plan. A Warrior won the MLB World Series, and the university bestowed an honorary degree upon Motown legend Stevie Wonder.
Wayne State experts were often called upon for their perspectives on these topics. The Office of Marketing and Communications’ public relations team not only facilitated media requests but also proactively developed media tips sheets and recruited experts to heed the call from local and national outlets.
Though the news cycle was crowded, other stories were developed and pitched to outlets on a regular basis about the university, including student success and campus life, research, the environment, arts, and numerous other programs and activities.
Nearly 1,500 stories featuring or mentioning Wayne State were captured in 2022 by media outlets around the globe. Included in the overall number were 814 stories focusing primarily or exclusively on the university — known as Tier I media placements.
“We take pride in the fact that the public relations team worked both proactively and reactively to line up a wide variety of WSU faculty experts to provide context and information on important news topics, while also shining a light on the university’s impact and successes,” said Matt Lockwood, associate vice president of university communications.
The Office of Marketing and Communications annually reviews media activity to determine the content of news coverage and geographical reach. Data is captured through several monitoring tools and identified by a tier structure — Tiers I, II and III. Tiers II and III, though not focused entirely or exclusively on Wayne State, feature faculty experts commenting on trending topics — commonly referred to as pull quotes and soundbites — or topics shared with other institutions.
Tier I stories are often pitched or facilitated by Wayne State communications professionals. Another component of the annual media review is the advertising value of the stories, which refers to the actual cost of purchasing comparable advertising space for each story. The estimated advertising value of 2022’s stories is nearly $5 million.
This year’s stories extended from Detroit-area dailies, television and radio to national media outlets such as The New York Times, the Washington Post, the St. Louis Post-Dispatch, Christian Science Monitor, the Los Angeles Times, the Wall Street Journal, USA Today, U.S. News & World Report, Fox News, CNN, CBS, NBC, ABC, the Boston Globe, The Atlantic, Yahoo News, The Chronicle of Higher Education, Diverse: Issues in Higher Education, and numerous international outlets.
Also included in the media coverage are articles written by faculty for The Conversation, an independent news outlet focused on sharing commentary and analysis from the academic and research community to provide context on the news. Because they are authored by credible scholars, articles in The Conversation are frequently republished in large national outlets and regional newspapers. In 2022, 17 faculty authored 32 articles in The Conversation, reaching 2.4 million readers through publication in outlets like Smithsonian Magazine, PBS, CNN, Business Insider, Popular Science, Newsweek, the Washington Post, Marketwatch, Salon, Quartz and more.
A sampling of major stories’ headlines included:
*indicates a faculty-authored article from The Conversation
To learn more about media opportunities, contact a member of the public relations team at today.wayne.edu/staff.
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The Wayne State University Office of Communications is the primary liaison between the university and the news media. We understand timeliness is critical in news reporting. Our goal is to deliver a rapid response to media inquiries and provide reporters with the most relevant experts and spokespeople.
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